Aaron Hoffmann

Product design leader

Founder of Cortjezter Studio, I help make complex products simpler…through design systems, product strategy, research, and thoughtful use of emerging technology. Yes, even that one.

Resume

PDF updated 2026-08

Selected work

• Org automation transformation @healthcare tech company
• Enterprise UX governance @ADP
• Government SaaS platform @UnitedHealth
• Custom CMS product design @GoNintendo
• New product launch CX design @SleepNumber
• Self guided audio tour (Figma, external)

Selected clients

Optum, UnitedHealth Group, ADP, Sleep Number, Best Buy, Ghirardelli, Fox interactive, IGN, Target, Nintendo, Sega

Approach

• Case study: my design process
• Essay: what is UX?

Earlier work & creative foundations

• Physical product design
• Legacy digital products
• Promotional product design
• Illustration