Aaron Hoffmann

Lead product designer

Specialising in design systems, strategy/roadmap, design leadership & mentoring for enterprise, with decades of experience guiding scalable design solutions.

Resume

PDF

Projects

• Self guided tour (Figma, external)
• Enterprise UX governance @ADP
• Government SaaS platform @UnitedHealth
• Custom CMS product design @GoNintendo
• New product launch CX design @SleepNumber
• Building enterprise UX maturity @current
  • job & project in progress…

Articles

• Case study: my design process
• Essay: what is UX?

Past clients

Optum, UnitedHealth Group, ADP, Sleep Number, Best Buy, Ghirardelli, Fox interactive, IGN, Target, Nintendo, Sega

Condensed visual portfolio

Competency-based entries from my former life in advertising.

• Physical product design
• Legacy digital products
• Promotional product design
• Illustration