Aaron
Hoffmann

Lead UX // Product Designer

Specialising in design systemscomponent librarieswireframesprototypesstrategyresearchstyle guidesdocumentation

Who I am

American born, international accent.
Japanese is my second language and culture.
I will probably bow if we meet.
Devoted husband and father;
champion for a better world.
Because we all deserve one.
Tetris is all around us.
I combine an engineer’s mentality with design thinking principles.
Clean design aesthetic; less is more.
Data-driven decisions are easily defended.
I see the micro and macro simultaneously, for holistic purpose.

Why I love UX

Problem solving energises me on every level. When it intersects with improving others’ lives, all the better.
You might catch me manipulating a Rubik’s cube slightly off camera at times; that’s how embedded negotiating solutions is to my psyche.
Because working towards a better world deeply influences my project/company choices, gaming our lizard brains to sell ten more pairs of shoes or becoming internet famous is of zero interest.
I draw inspiration from Japanese packaging design, both for its elegant simplicity and extreme attention to detail with regard to usability and a thorough understanding of the end user.

UX // Product Design Portfolio

Fewer pretty pictures; more UX viscera.
No time to read? Take a self-guided video tour
Link to Figma prototype.
No time to read? Take a self-guided video tour
Link to Figma prototype.
Looking for visual design? Jump to it.

Enterprise UX Governance

Standards fit for hundreds of UX folk.
Topics covered: PatternsComponentsSketch to FigmaDocumentation

Government SaaS Platform

A bit of everything UX start to finish.
Topics covered: Pre-design researchDefining standardsDesign systemDocumentationDashboard designWireframesPrototypingNon-linear navigationReimagined flows

Custom CMS Product Design

One publisher to rule them all.
Topics covered: Pre-design researchDesign systemDashboard designUser research

New Product Launch CX Design

Wrangling loose ends into a cohesive experience.
Topics covered: Defining standardsStyleguideAsset creationWeb & App design

Case study: my process

More than just wireframes.

Essay: what is UX?

Take this red pill.

Past Clients

Where I do it

Primarily a remote resource, but as Covid subsides, happy to negotiate limited travel.
BYOD compatible, but BYONintendo figurines.

Condensed Visual Portfolio

Can I make pretty? Yes.
Each carefully curated entry intends to demonstrate a specific design competency.
For personal creative, keep scrolling…

Reputation is everything

Beyond the portfolio

Recent blog posts, usually travel- or art related