Author: Aaron Hoffmann

I've a deep passion for solving problems, be they digital or physical, UX or UI, product or brand, or some impossible Tetris stack. Data-driven design philosophy; data-backed decisions are the most logical and defendable. I lead by example, choosing my roles based on team chemistry, ability to exercise my broad skillset, and opportunity to make a positive change in the world. I speak Geek and Japanese and would be delighted to explain the most unusual sushi I've ever eaten.