Aaron Hoffmann Principal UX Product DesignerWell that was quicker than expected. I wound up churning out a couple pages of ideas based on the original Drippy Bird “Unscribble”. I just felt that was less of a logo/brand identity and more of a crap illustration, yet still an idea that deserved a proper execution.
Among the three images below, a few solid core concepts could be selected and fleshed out further, but I’m happiest with the final image: a single, simplified version of the original mark.
Thoughts?
This might very well be my least favorite of the series so far. I think the idea is there, but the visual execution could use a lot of refinement. If I find myself with a bit of free time between thoughts and tasks, I’d really like to push this one. The bird’s pose can be toyed with a bit, maybe verging on a phoenix, but the little flourish after “Bird” in the word mark might be the key to a visual language in this brand identity.
So Drippy Bird. It’s an outdoor goods brand that specializes in keeping those with adventurous spirits dry. Sounds like it could be a park maintenance technician’s cleaning agent of choice, but no; that’s an adventure of a completely different nature.
Part of me wonders whether some might interpret the use of a medical term like “scoliosis” as offensive in the same way other terms of diagnosis, but this project isn’t as concerned with names as it is with the transformation of chaos into interesting brand beauty.
Scoliosis Screw to me sounds a bit like a skateboarding parts supplier. Maybe it’s just the shared alliteration of with the name.
#4 in the series, an errant line or two couldn’t interrupt this idea. Double-V–W as English speakers might know it–bread means what? White bread? Whole Wheat? Looks like an extraordinarily flexible breadstick.
The third in this series of “unscribbles“, I present you: Crescent Wisdom. Guess what this fictional company does..seriously, someone please tell me.
The second in my series of “unscribbles”, the transforming of my daughter’s graffiti of my sketchbook into viable logo and brand identities. This one: Albino hoof, a fictional skiwear company specializing in gear that is not guaranteed to preserve your limbs during extreme sporting events.
Embarking on a small creative journey after my daughter thoroughly graced the majority of my current sketchbook with her fine scribblework. A primer:
My plan is to turn tragedy into triumph. I’m going to un-scribble her work into logos for imaginary businesses, adding word marks when so inspired. Here is my first stab into fresh darkness:
