Aaron Hoffmann Product Design
Part of me wonders whether some might interpret the use of a medical term like “scoliosis” as offensive in the same way other terms of diagnosis, but this project isn’t as concerned with names as it is with the transformation of chaos into interesting brand beauty.
Scoliosis Screw to me sounds a bit like a skateboarding parts supplier. Maybe it’s just the shared alliteration of with the name.
The third in this series of “unscribbles“, I present you: Crescent Wisdom. Guess what this fictional company does..seriously, someone please tell me.
The second in my series of “unscribbles”, the transforming of my daughter’s graffiti of my sketchbook into viable logo and brand identities. This one: Albino hoof, a fictional skiwear company specializing in gear that is not guaranteed to preserve your limbs during extreme sporting events.
